House for sale ... use all available resources to advertise and market your property

56. Get the word out!

Okay, you've had your house inspected and you've done your own inspection. Its time to let the word out. You can announce the sale of your house through word of mouth or putting an ad on your paper. Do an experiment: tell your colleagues at work that you're selling your house. Make a note of the questions they ask. Their questions can serve as an accurate indication of what prospective buyers are also likely to be asking you.

57. Reach out far and wide!

Your announcement can be published in the national and local community paper. The more people you reach, the more prospects you have. You may also announce in trade papers that are published by real estate associations or the housing authority. Use as many resources as you can. You have no idea how much more successful you will be in selling when there is a larger audience involved. You may be slightly inconvenienced by the number of inquiries you'll get, but if you want to sell that house in a hurry, its a question of statistical proportions. The more you spread the word around in the media, the more people you reach.

58. Word of mouth is just as powerful as advertising

Ask your office colleagues to tell their families and friends about your house sale. They may know of people who are moving into the area and looking for homes. The more colleagues you tell, the more you increase your chances of reaching people you don't even know. After you've told them, follow up after a week and ask if they had any questions about your house that you'd be pleased to clarify. Make it known to them that you're serious about selling, that way they take you seriously and some of them will even want to help you.

59. Can the company help me?

After you tell your colleagues, speak to the human resources manager of your organization and tell her that if there are executives relocating to your area, you have a house to sell. You'll never know what the human resources individual can come up with. Someone may actually be moving to the area to take up a position in your organization; or your human resources manager may have been approached by other human resources professionals from other companies who are desperately looking for houses for their expatriates or returning executives.

60. Ah, the old reliable... the bulletin board!

Go one step further: use the public bulletin board to post your house sale. Don't forget to leave tabs with your telephone number that can be torn out of the main sheet so that people can call you or pass them on to their friends. Post a clear picture in color with your ad on the bulletin board. You know how the saying goes - a picture is worth a thousand words.